Using Social Predictive Analytics To Mine For Leads
What Are Social Predictive Analytics?

What Are Social Predictive Analytics?

An angry father walks into a Target store, waving a bundle of coupons for baby products—mailed to his teenage daughter—at the store manager. A few days later, when the manager calls to follow up on their conversation, he finds the…

The Marketing Strategy of Going Viral
4 Ways to Strengthen Your Social Voice

4 Ways to Strengthen Your Social Voice

If your brand was at a party, would it be at the front door, warmly introducing everybody as they walked into the room? Or would it be sitting on the couch, surrounded by people, telling jokes and swapping stories? For…

The Next Generation News Release
5 Tips to Market your Brand on Twitter
4 Ways You Can Improve Your Customer Service Using Social Media
Why Customer Service Falls Flat Without Social Media

Why Customer Service Falls Flat Without Social Media

People have pretty fragmented attention spans, but there is one time when your customers will give you their undivided attention: when they need your help. Unfortunately, a lot of businesses aren’t listening.  According to Genesys, poor customer experiences cost U.S….

Changing the Channel on your Content Strategy
How To Build Brand Advocates Through Social Media