FIFA, Sepp Blatter and the Perception of Evil
Social Media Monitoring to Measure Brand Perception
A Controversial Marketing Mess: #19Kids
Building Brand Loyalty and the Fate of The Mindy Project
Trending Topics and Real-Time Marketing on Facebook and Twitter
Why Customer Service Falls Flat Without Social Media

Why Customer Service Falls Flat Without Social Media

People have pretty fragmented attention spans, but there is one time when your customers will give you their undivided attention: when they need your help. Unfortunately, a lot of businesses aren’t listening.  According to Genesys, poor customer experiences cost U.S….

19 Kids, Controversy and Brand Image: Should We Still Be Counting?
Trivia App Takes on Social Networking
Spotify: Music and Marketing for Everyone
Baristas Bring the Beats with Spotify

Baristas Bring the Beats with Spotify

  Starbucks and Spotify sync to create an irresistible treat for consumers.   The partnership between the coffee giant and the top music streaming service will blend Starbucks’ 7,000 company-operated stores (in the U.S.) and 10 million My Starbucks Rewards…